Hello Kitty (full name: Kitty White) is a fictional character produced by the Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. She is depicted as an anthropomorphic white Japanese Bobtail cat-inspired character with a red bow.
Originally aimed at pre-adolescent females, Hello Kitty's market has broadened to include adult consumers. She can be found on a variety of products ranging from school supplies to fashion accessories and high-end consumer products. Including various diamond necklaces. Several Hello Kitty TV series, targeted towards children, have been produced. Hello Kitty is also the main character at the two Japanese Sanrio theme parks, Harmonyland and the indoor Sanrio Puroland.